In hindsight, the title was a poor choice. It had nothing to do with the story and it made the book sound like it belonged in the erotica genre, which it does not. It even received a review from someone who panned it as "twisted and s and m love." I found that hilarious, as the book is a thriller and has no explicit sex scenes. I suspect that person based her review on the title alone.
With 12 titles published and reasonable sales volume, I've had my share of reviews, good and bad. I'm thick-skinned by nature; I don't pay much attention to negative reviews unless the reviewer raises a specific point about the book. That one, however, has stuck in my mind.
I think the message in that review was that the title misrepresented the book. To that reviewer, Twisted Love meant kinky sex. I began to wonder if other people read that into the title as well. If shoppers were put off by that, they'd pass on the book. If they were looking for kinky sex, on the other hand, the product description would have caused them to pass on the book.
I decided to change the title to something that I hoped would not trigger erroneous expectations. To reposition the book in the market, I decided to change the cover as well as the title. I didn't want to annoy anyone who had bought the book already by tricking them into buying it again, so I mentioned in the product description that it had been previously published as Twisted Love.
The mechanics of changing the title were simple enough; the original book was 'unpublished' and the new one was treated as a new book. I've done that for the ebook version; I haven't yet done the paperback version, but the overwhelming majority of my sales are ebooks.
Will people who passed up Twisted Love give The Redemption of Becky Jones a closer look?